商品的銷(xiāo)售價(jià)格不僅要包括成本費(fèi)用，還有運(yùn)輸和包裝費(fèi)用。如果降低運(yùn)費(fèi)和包裝費(fèi)用，那么商品的定價(jià)也會(huì)隨之降低，賣(mài)家也更具競(jìng)爭(zhēng)力，從而獲得更多的銷(xiāo)售。那么亞馬遜的賣(mài)家如何降低商品的包裝和運(yùn)輸費(fèi)用呢？下面是藍(lán)海億觀網(wǎng)了解到的，希望對(duì)賣(mài)家有幫助，更多關(guān)于亞馬遜的訊息，點(diǎn)擊《亞馬遜手動(dòng)廣告如何投放？詳細(xì)設(shè)置操作介紹(步驟圖)》 （文末掃碼加入亞馬遜運(yùn)營(yíng)交流群）

1.使用更輕便、更小的包裝                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

只要是使用亞馬遜FBA運(yùn)輸商品，不管是自有品牌賣(mài)家還是轉(zhuǎn)售賣(mài)家，都應(yīng)該注意這一點(diǎn)。亞馬遜會(huì)根據(jù)ASIN的重量和尺寸，向賣(mài)家收取相應(yīng)的運(yùn)輸費(fèi)用和包裝費(fèi)。

因此包裝的重量和尺寸越大，收取的費(fèi)用就越高，藍(lán)海億觀網(wǎng)建議賣(mài)家，可以先自行計(jì)算商品的費(fèi)用，計(jì)算方式點(diǎn)擊《UPS如何按照DIM質(zhì)量計(jì)算運(yùn)輸費(fèi)？亞馬遜賣(mài)家如何減少商品DIM重量？》。

例如，重量小于1磅，且尺寸低于10英寸的商品，亞馬遜FBA僅收取2.5美元。但是重量大于10磅，尺寸超過(guò)100英寸的商品卻需要支付10美元的運(yùn)費(fèi)。

藍(lán)海億觀網(wǎng)了解到，運(yùn)費(fèi)和包裝費(fèi)通常會(huì)占總體費(fèi)用的20%以上。

在減輕包裝總體重量的同時(shí)，還能保證地球的可持續(xù)發(fā)展，節(jié)省更多包裝材料。詳情可以參考亞馬遜FFP，點(diǎn)擊《亞馬遜FFP：體積小、填充少、成本低，什么樣的包裝符合FFP認(rèn)證？》。

對(duì)于銷(xiāo)售健身器材的賣(mài)家來(lái)說(shuō)，可以選擇分裝發(fā)送，將整個(gè)商品拆開(kāi)使用多個(gè)包裹發(fā)送。如果是足球、籃球這類(lèi)帶有氣體的商品，先將氣體排出，并贈(zèng)送一個(gè)打氣筒，方便消費(fèi)者在收到商品后，可以立即使用。減少包裹的體積。

2追蹤并監(jiān)控FBA測(cè)量的重量和尺寸

確保FBA物流中心測(cè)量的商品重量和尺寸是正確的，不正確的數(shù)值會(huì)增加賣(mài)家的成本，一旦發(fā)現(xiàn)有差錯(cuò)，賣(mài)家可以在90天內(nèi)向亞馬遜FBA申請(qǐng)賠償。

3.及時(shí)向亞馬遜提出索賠退款

賣(mài)家在遭遇商品丟失、損壞、測(cè)量錯(cuò)誤等情況時(shí)，需要及時(shí)向亞馬遜提出索賠申請(qǐng)，維護(hù)自身的利益。據(jù)了解，有大約超過(guò)一半的賣(mài)家完全不理會(huì)這類(lèi)賠償。

亞馬遜可接受的退款有日期限制，他們提供長(zhǎng)達(dá)18個(gè)月的退款期限，但是在美國(guó)僅有9個(gè)月，英國(guó)僅有6個(gè)月。

據(jù)了解，亞馬遜FBA計(jì)算失誤的占比為1-3%，也就是說(shuō)如果賣(mài)家的年銷(xiāo)售在100萬(wàn)，那么平均每年損失的金額在1萬(wàn)至三萬(wàn)之間。如果賣(mài)家能夠注重這個(gè)漏洞，利潤(rùn)還能夠得到增加。

亞馬遜退款可能在幾個(gè)月之內(nèi)得到解決，也可能需要一年以上。賣(mài)家需要耐心等待。

（Harper）（跨境電商新媒體-藍(lán)海億觀網(wǎng)egainnews）文末掃碼加入亞馬遜運(yùn)營(yíng)交流群，對(duì)接跨境電商優(yōu)質(zhì)資源。Coupang、沃爾瑪、Wayfair 、MercadoLibre等平臺(tái)入駐，品牌文案策劃及全網(wǎng)推廣、電商培訓(xùn)和孵化等服務(wù)，請(qǐng)聯(lián)系我們。不得擅自改寫(xiě)、轉(zhuǎn)載、復(fù)制、裁剪和編輯全部或部分內(nèi)容。